Founded in 2019 in China, YouKuai Group International (“YouKuai”) is a plant-based food and beverage ecosystem which aims to reshape the global plant-based cuisine landscape. Our purpose is to create a world worth inheriting for future generations through protein diversification, and our mission is to make it easier for the world's consumers to make the "More Good" (plant-based) choice for a worthy world, by creating tasty food with a “More Good” version in all food categories currently using animal protein, and by creating charismatic brands to appeal to more consumers.
YouKuai is partnering with scientists and chefs to develop tasty, healthy, and sustainable products with creative presentations. With more brands to come, YouKuai's current portfolio includes plant-based meat brand Zrou, and sustainable lifestyle content-media brand OwnWhatYouEat. YouKuai takes pride in building an active, influencing and loyal community of enthusiasts and early adopters that would accelerate the adoption of plant-based eating into mainstream consumption.
YouKuai Group is a proud advocate of SDGs 3 (Good Health and Well-Being), 12 (Responsible Consumption and Production), and 15 (Life on Land).