Own What You Eat

Fulfill your nostalgic craving, sustainably.
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About Us

Through our Zrou Movement, our purpose is to create a world worth inheriting for future generations through protein diversification, and our mission is to make it easier for the world's consumers to make the "More Good" (plant-based) choice for a more sustainable world. Let us transform our food system value chain together.

Zrou

Minced

Minced meat is suitable for:
Fillings
While making fillings, meatballs, Lion’s Head (Shi Zi Tou) or patties, ingredients like starch, smashed potatoes and chickpea water work well as binding agents

Zrou

Ground

Ground meat is suitable for:
Stir-frying
Pre-cook Zrou by stir-frying with medium heat, will help maintain the granular and chewy sensation
NON-GMO
SOYBEAN PROTEIN
NO
HORMONES
NO
ANTI-BIOTICS
NO
CRUELTY
VEGAN-
FRIENDLY
SDG
ALIGNED

Nutritious & Safe

Balanced Nutrition •
Product Transparency •
Certification and Accreditation •

FAQs

Inclusive & Inspiring

• Eat consciously
• Share abundantly
• Recipes for anyone (including youth!)

COMMUNITY

Sustainable & Ethical

Ethical and fair •
Made with purpose •
Alignment with UN SDGs •

PRESS

Focus on Quality

  • Strong health and well-being emphasis
  • ISO-certified manufacturing in China
  • International positioning for global consumers
CONTACT US
Designed & Developed by Metric Design Studio
沪ICP备19045312号-1
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